Software

Seedooh partners with ECN, expanding into European DOOH

Provided by Seedooh.

November 16, 2022

Seedooh, a programmatic verification platform provider, has partnered with Executive Channel Network, to expand into European DOOH, according to a press release, aiming at third-party campaign verification and transparency.

ECN publishes DOOH across 530 locations in the U.K., France and Germany. By adopting the Seedooh platform, DOOH will allow near-real time analytics across DOOH networks for impressions and other key metrics, providing transparent data for marketers.

"Third party independent DOOH campaign verification should be the minimum standard for any campaign, and Seedooh is a perfect solution for ECN given the increasing number of pan-European campaigns running across our network," Charles Parry-Okeden, global CEO at ECN, said in the release.

"Seedooh's verification technology has been proven to be 100% accurate at market scale in Australia," Tom Richter, founder and CEO at Seedooh, said in the release. "ECN's decision to enable our robust solution for their European advertisers demonstrates true leadership in markets where DOOH verification has not traditionally been available at scale for advertisers. Seedooh provides independent verification for most OOH campaigns in Australia and New Zealand, and we are delighted to expand into the European OOH market, adding ECN to our growing network of verified publishers globally."