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Seaoil uses location-based DOOH campaign to target motorists

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February 15, 2022

Seaoil, a fuel company from the Philippines, used real-time data to play location-aware messages informing motorists of the closest Seaoil gas station in a digital-out-of-home (DOOH) ad campaign, according to a company press release.

The directional campaign was executed by digital firm David & Golyat with DOOH advertising company Moving Walls and Metropolis Media. Seaoil had launched a lifetime free gas promotion, and to drive awareness the fuel company used live signals to create a personal experience for audiences.

When a passenger comes into the vicinity of the advertisement, the display tells them how many minutes they are away from the nearest Seaoil gas station.

While the content includes a curated distance messaging from Google Maps API, Seaoil was able to decipher DOOH targeting options by understanding its location affinity, according to the release.

The platform Moving Audiences was able to make Seaoil's campaign more efficient by eliminating ad waste and identifying patterns like high-performing sites and traffic hours that match the campaign's target audiences.