Software

Screenverse acquires Perpetural Media video-first technology

Image: Screenverse

October 13, 2025

Screenverse has acquired key technology assets from Perpetural Media, including the Perpetural prDOOH software platform.

The acquisition also includes U.S. patents and integration rights into the Screenverse ecosystem, according to a press release.

By acquiring these assets, Screenverse has established the technical foundation to scale video monetization across its high-dwell, content-driven networks, aligning DOOH inventory with digital video standards.

As part of the transaction, Brandon Wilton will join Screenverse as vice president of enterprise partnerships.

"The acquisition of Perpetual Media's supply-side technology is a pivotal step in our mission to be the universal monetization bridge for digital screens in the physical world," David Weinfeld, CEO of Screenverse, said in the release. "By adding Perpetual's video-centric technology and expanding into non-standard inventory, we're giving publishers the tools to maximize yield and opening the door for advertisers to access audiences in new and impactful ways.

U.S. digital video ad spend is expected to reach $72 billion in 2025, nearly 58% of total TV/video budgets, according to the release

"I couldn't be more excited to partner with David, Adam and the Screenverse team to bring scaled video monetization to their partners and broader ecosystem," Brandon Wilton, founder of Perpetual Media, said in the release. "We founded Perpetual to create flexible, vertically integrated solutions that help DOOH and video publishers maximize their revenue through omnichannel demand. We've always believed our technology would reach its full potential within a larger organization — one with the scale, market position, and commitment to excellence that Screenverse commands. I'm equally excited for Perpetual's next chapter under new CEO Hector Garcia, who will lead its growth as a Screenverse publisher in the retail space."

Included In This Story

---

Screenverse

Your Screens. Our Engine. One Giant Leap In Monetization.

Screenverse seamlessly connects media owners with leading SSPs, DSPs, and emerging demand sources, making your inventory not just accessible, but highly sought after by premium advertisers. Our integrated sales, marketing, and operations teams work together to amplify visibility, streamline execution, and accelerate revenue at every stage of

Request Info

Learn More