News

ScreenScape intros white-label solution for digital signage networks

November 6, 2013

Canadian digital signage firm ScreenScape Networks Inc. has introduced a new private-label solution to enable place-based media operators and owners to promote and manage digital screen networks with their brand's own look and feel, the company said in an announcement.

"Any digital signage operator who wants to send their customers and users through a portal and management system that retains their familiar branding will want to take a look at our new Platinum service," ScreenScape founder and CEO Mark Hemphill said in the announcement.

The Platinum version of the established ScreenScape for Groups platform gives marketers and communicators across a broad spectrum of industries tools to differentiate their offering, the company said. Along with retaining their branding, including logos, Platinum lets network operators build in rich default content or other value-added services.

Platinum also makes it easier to add, educate and manage new users when the experience is all contained within a well-defined and branded online portal, the company said.

"We've been listening to and learning from our network operator partners, and are excited to deliver on the request we hear most often from industry professionals — a private-label version of our solution," Hemphill said.

Platinum's customized login and management, including content editing and scheduling, allows professional network operators to offer a more private and personalized experience to end-users, according to the announcement. The central marketing and communications team at a bank can now, for example, give their branch managers a business enablement tool with their own familiar look and feel. Tech-savvy brands can provide retail partners with a pre-packaged point-of-sale marketing engine that introduces no confusion about unfamiliar new vendors.

Customers now using ScreenScape for Groups can upgrade to Platinum, or continue to use ScreenScape.com as their starting point for creating content and interacting with the ScreenScape Community. The core features of ScreenScape for Groups provide content creation and distribution capabilities, and enable network managers to execute content broadly, or selectively, across hundreds or thousands of sites.

Learn more about digital signage software.