News
Screen USA plans second NYC event, to cover JFK airport and World Cup DOOH deployments
August 3, 2010
The Screen USA, the American arm of the British digital signage industry group The Screen Forum U.K., has announced its follow-up New York event in association with global creative agency Ogilvy & Mather.
The group has planned a morning briefing to be held at Ogilvy's Manhattan headquarters on Tuesday, Sept. 21, and participants will hear from digital out-of-home creatives and take a guided tour of the Ogilvy Digital Innovation Labs.
Hosted by John Boese, associate director, digital innovation, at Ogilvy New York, the morning event will showcase how two of this year's most exciting DOOH campaigns were conceived, measured and executed, according to organizers. The presentation will cover the entirety of a digital signage campaign and bring together the media agency, the creative team and the DOOH network owner behind IBM's interactive campaign in New York's JFK International Airport and Nike's realtime World Cup campaign across 400 DOOH sites in the United Kingdom.
Attendees will also get the chance to tour Ogilvy's Digital Innovation Lab, part of a global network of Labs that showcase the agency's range of digital activities. Particularly relevant to the digital signage industry, organizers say, the Lab positions DOOH as a key building block around which other digital channels, mobile and interactivity can all work to enhance media value.
An informal meeting with brief presentations, the session aims to provide invaluable insight into the creative process and offer an opportunity to network and discuss the opportunities raised. The spepakers will include key executives involved in the two campaigns:
- Bob Cilia, executive vice president of sales & marketing at JCDecaux North America, will present the strategy behind the implementation of IBM's interactive campaign within JCDecaux's JFK portfolio and its execution.
- Matt Huntingdon, senior interactive project manager at Ogilvy One World, will describe the creative process and how Ogilvy worked with IBM to conceive and plan the campaign from idea to reality.
- Chris Beauchamp, CEO at U.S.-based DOOH creative agency Monster Media, will discuss the creative process, the evolution of the content, how it was measured and how it developed across the duration of the campaign.
- Neil Morris, CEO at European DOOH production company Grand Visual, will talk about the planning, creation and execution of Nike's ‘Write the Future' campaign for the Soccer World Cup which was the first major, tactical and dynamic campaign to run across multiple DOOH platforms in the U.K.
To register, contact The Screen'sLisa Goldstein.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
Recent Posts
Hypervsn, Firefly, Flo Advertising unveil 3D holographic experience truck
Almo Pro AV’s Josh Taylor, Amanda Mectuchen named to influencer class
Legrand | AV debuts residential AV Innovations at industry expo
Hologram Media Network, Proto conjure up interactive theater experience
Epson showcasing projection features at Pro AV industry events
