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Screen time up for grabs on huge Reuters digital sign
October 21, 2008
LONDON — Thomson Reuters, the global news and information company, announced new advertising opportunities for marketers, advertisers and agencies on the Thomson Reuters Sign, located outside its London operations at the heart of Canary Wharf.
For the first time, Thomson Reuters will run commercial advertisements on its large-scale digital display screen in Canary Wharf. Located within the thriving business district, and targeting an influential and affluent professional audience, the Thomson Reuters Sign features the latest top news stories, business, technology, entertainment, sport and weather reports, and is viewed by more than 500,000 visitors each week. It is the only above-ground digital sign of its kind located within Canary Wharf, and provides advertisers and marketers with unique reach and the latest interactive advertising medium for their brands.
Leveraging existing expertise in working with advertising clients and advertising agencies around the world, Thomson Reuters will manage all sales and develop innovative, targeted cross-platform advertising solutions that span the digital display, and Reuters Web and mobile properties. Thomson Reuters will also be working with digital outdoor screen media company City Gateway Media to jointly market airtime on the sign to outdoor media agencies.
A major advertising partner at launch includes Selftrade Investments — one of the U.K.'s largest execution-only stockbrokers — who are running full-screen 20-second flash advertisements on the sign during October.
The Canary Wharf digital display is part of the Reuters Outdoor Digital sign network and builds on the success of the Times Square2, the combination of The NASDAQ Tower and The Thomson Reuters sign in Times Square New York. The Times Square2 system is the world's largest digital display system, and is seen by over 1.1 million people every day, according to Reuters.
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