News
Schering-Plough planning $10 million DOOH ad buy
January 25, 2009
MediaWeek: Paving the way for new respectability in the digital out-of-home space, health-care and packaged goods advertiser Schering-Plough plans to place the industry's largest paid buy, estimated to be close to $10 million. The campaign, set for second quarter for a number of its brands, is not only gutsy, it could also be the kind of buy that will help move the medium into the media mainstream.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
Recent Posts
Hypervsn, Firefly, Flo Advertising unveil 3D holographic experience truck
Almo Pro AV’s Josh Taylor, Amanda Mectuchen named to influencer class
Legrand | AV debuts residential AV Innovations at industry expo
Hologram Media Network, Proto conjure up interactive theater experience
Epson showcasing projection features at Pro AV industry events
