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Scala, TruMedia integrate AlliO marketing solution with digital signage platforms
December 21, 2009
Scala has partnered with TruMedia Technologies to provide the AlliO audience measurement system and AlliO Proactive Marketing Solution (PROM) to Scala Certified Partners.
AlliO PROM is an application programming interface (API) that enables real-time integration between the AlliO audience measurement system and Scala's digital signage software platform. Using PROM, end users can adapt their digital signage content to match viewing audience demographics for proactive advertising.
Three new features are available for Scala's customers using Scala 5 Player (Release 5 or later):
- Targeted Carousel: Defines different play lists for the specific demographic groups; then customizes the choice of ads from the carousel of play lists to target the current audience.- Always Right: Uses several demographic-oriented versions of the same brand; when the brand is designated to play, the right demographic-oriented ad plays according to the audience on site.- Play List Sync: Enables the generation of a per-ad audience report by uploading Scala playlogs into TruMedia's portal (a Web-based reporting system).
In addition, Scala and TruMedia announced that PROM will be Scala-enabled.
TruMedia's AlliO uses sensors to analyze facial images of people watching the displays in real time, providing business-critical data such as audience counts, individual exposure times, and gender and age group demographics. This data can be used to select specific media appropriate for the audience, allowing for better media planning and targeted advertising.
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