News

Scala flying the friendly Italian skies

February 20, 2011

The new ICMoving TV Network in six major Italian aiports is an infotainment platform that broadcasts general information, advertising, entertainment and services throughout six major airports in Italy using Scala digital signage software, Scala recently announced.

Working with Scala Certified Partner M-Cube, ICMoving launched the TV network, which spans 170 high-definition LCD displays in high-traffic airport locations. ICMoving uses Scala 5 software to manage all content that is driven to the screens.

"By using Scala, the entire network infrastructure guarantees precise real-time monitoring of all screens. Plus, our investors (the airports) can implement tailor-made solutions and broadcast content on single screens or clusters of screens," ICMoving Managing Director Marco Musacchio said in the announcement. "They can also choose to broadcast to one or more airports, and it is possible to differentiate the broadcasts depending on time of the day."

The ICMoving TV network is now broadcasting at the Roma Fiumicino, Milano Malpensa, Milano Linate, Bergamo Orio Al Serio, Venezia Marco Polo and Treviso Canova airports.

For a full case study about the ICMoving TV installation, click here.