News

Scala digital signage part of Hard Rock Hotel renovation

July 24, 2008

EXTON, Pa. —Scala, a provider of end-to-end connected signage software, announced the Hard Rock Hotel and Casino in Las Vegas has deployed a Scala InfoChannel digital signage network as part of its extensive renovation project.

The Hard Rock Hotel and Casino in Las Vegas, (not to be confused with the Hard Rock café chain) is a mid-size complex on a 16.7-acre site with some 700 hotel rooms, a moderately sized casino floor, dining venues and a famous pool.

The hotel and casino wanted to replace an old system that transmitted video over RF, the same as TV, with one that had more versatile software features. It decided to transport video over Cat5 for better resolution and the capability to develop dynamic content.

The hotel and casino is also in a renovation mode ($750 million project) and so the system needed to be completely scalable and adaptable to split screens, crawling messages, insertion of video camera content from the pool area, insertion of meta-data and flexible scheduling. The requirements also stipulated the system was to be accessible via an Internet browser both from the office and remotely.

The initial deployment of nine player channels and the InfoChannel Content Manager and Designer was phased in over a four-day period. After a few months of operation, two additional channels were installed.

The network is composed of Dell Optiplex 745 Media Players and Samsung 40-inch LCD screens running over a standard IP network. The media players and the content management server were preinstalled by Core Technology Inc., a Scala Certified Partner in Las Vegas, prior to installation. To facilitate maintenance and monitoring, the system was setup with remote access using an Internet browser.

Overall, 11 media channels were deployed including two large outdoor Marquee LED boards, Rockstar Club (loyalty card), The Joint (music venue), Front Desk, Sports Book, Retail, Body English (night club), the Cage, Box Office (show tickets), elevator area and the in-room TV channel.