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Samsung takes aim at digital signage for small business

Samsung Electronics America, Inc. today introduced its new Samsung Smart Signage TV all-in-one digital signage solution designed for small, single-location business owners — and available through major club and electronics retailers.

August 18, 2014

Samsung Electronics America, Inc. today introduced its new Samsung Smart Signage TV all-in-one digital signage solution designed for small, single-location business owners—and available through through major club and electronics retailers.

The solution is designed to provide everything a small storefront owner needs to get up and running with digital signage, combining the functionality of a TV with built-in content management software for creating personalized promotional content to increase sales and improve customer loyalty and retention, the company said.

"Samsung understands the unique challenges small business owners face when it comes to selecting and implementing technology, and we built this product to address the market need for a cost-effective, easy-to-manage, professional-grade solution that is better suited for these environments than the consumer solutions that many small business owners are using," said Tod Pike, senior vice president at Samsung's Enterprise Business Division, in the announcement. "With Samsung Smart Signage TV, we're giving small business owners the power to enhance their customer communications, enabling them to create more personalized content to make every day special and drive conversations that extend long after a customer leaves the store to keep them coming back."

The SSTV solution will be available in 40- and 48-inch models, and can be used for displaying digital content about new promotions and daily specials, sharing educational information about products and services, and broadcasting live TV for on-premise entertainment, the company said. Business owners can wirelessly connect to the TV from their laptop, tablet or mobile device to publish and update content, or load new content using a USB drive. It's intended by Samsung to be ideal for use in small, single-location storefronts or service providers such as pizzerias, grocers, salons, drycleaners, dental clinics, etc.

Key features include:

• Professional-grade LED-lit LCD display designed for up to 16/7 usage to align with standard business hours;
• Included wall-mount, stand and quick start guide to get signage up and running in hours;
• MagicInfo Express, a built-in content management software that shop owners can use to update customers with information on discounts, store hours, special events and other promotional information;
• MagicInfo Mobile, which allows businesses to make quick updates or upload photos to promotional materials directly from their Android or iOS mobile device using an app;
• More than 200 free templates to create personalized signage designs or split-screen TV content;
• Support for displays mounted in portrait or landscape mode; and
• Commercial grade three-year warranty, with dedicated service and support.

This offering further builds out Samsung's suite of digital signage solutions that includes the Samsung Smart Signage Platform for larger organizations. Compatible with Samsung's latest lineup of commercial displays, SSP features a system-on-a-chip that provides support for advanced signage applications, including touch and video wall configurations, without the need for an external media player or PC.

Samsung SSTV will be available at an MSRP of $749 for the 40-inch model and $999 for the 48-inch model through major club and electronics retailers, as well as select reseller partners.