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Samsung showcasing digital signage for broadcast solutions at NAB16

Samsung says its broadcast display solutions already have been integrated into 'The Daily Show with Trevor Noah.'

April 18, 2016

Samsung Electronics America Inc., a global provider of commercial display technology, announced today it is showcasing its latest portfolio of broadcast display solutions at the 2016 National Association of Broadcasters show today through Thursday.

Designed to elevate the possibilities for delivering dynamic broadcast studio content, according to the announcement, Samsung's lineup of broadcast display solutions, including the UDE-S Series of LCD video wall displays and Direct View LED video wall solutions, will be shown in the company's booth at the Las Vegas Convention Center.

"With more than 30 years of experience in display technology, Samsung is able to bring its expertise to the broadcast market, catering to the needs of customers with its high-quality solutions that deliver dynamic visuals, near-perfect color and factory calibration that this fast-pace industry demands," said Kevin Schroll, director of the Smart Signage Product Group, Samsung Electronics America. "Samsung's innovative technology is easy to use, easy to manage and features life-like visual content making it easier for broadcast companies to transform and elevate their studios."

Samsung's broadcast display solutions enable studios to deliver clear and vibrant content with products they can seamlessly integrate into their existing space. 

"The Daily Show with Trevor Noah" recently integrated Samsung's UDE-S Series video wall displays to provider a backdrop for use in the show's segments, according to the announcement. The new set is intended to help give the studio a fresh, new design that allows for more creative flexibility, the company said.

"'The Daily Show' was looking for a video wall solution designed for broadcast and one that would offer more opportunities to work creatively with correspondents and showcase dynamic content," said Chris Ficarra, SVP, integrated marketing, Viacom Media Networks. "Viacom has a longstanding relationship with Samsung, so when 'The Daily Show' set was being redesigned we reached out to their product team to get a peek at Samsung's newest and best broadcast equipment. It was a natural fit, and Samsung worked with us on a very aggressive schedule to get the new set built out with the Samsung video wall displays."

Samsung said its UDE-S Series video wall displays are designed specifically for use in broadcast environments, featuring a specialized panel with low temperature operation (2,800 K – 6,500 K) tailored for studio environments. The displays also include Samsung Color Expert Technology for color calibration and project images through a wide viewing angle. 

The company also said its UD55E-S 55-inch displays are calibrated specifically for use by broadcast studios and compatible with nearly all broadcast cameras and lighting, designed to give users confidence in knowing the image on their studio's video wall is what their audience at home will see. The Samsung UD55E-S display is designed to maintain a sharp image and accurate color when viewed off-axis, and features an ultra-narrow bezel-to-bezel width of just 3.5 mm to deliver a near-seamless video wall, the company said.

NAB attendees can experience a live feed featured on the UDE-S Series Video Wall at Samsung's booth.

Offered in three different pixel pitches, including 1.5 mm, 2.0 mm and 2.5 mm, the Direct View LED Solutions featured in the booth are designed to engage customers with large-scale seamless LED screens offering a lifelike visual presentation through enhanced picture and video quality. 

According to Samsung, the advanced factory calibration included in the LED Solutions deliver color and brightness uniformity equivalent to LCD-based technology, providing broadcast professionals an option to fine-tune their color even further with the advanced color management tool, which is designed to provide a simple, user-friendly interface.

The Indoor Fine Pixel LED Solutions also feature a Signal Box (S-Box) that delivers content to the video wall, as well as houses the display's MagicInfo professional content management software and media player function, resulting in no need for an additional video processor.