News

Rouge Media rebrands media networks for men and women

November 8, 2016

Rouge Media, an OOH media company, has officially renamed its media and marketing platform, Beauty Network to Women's Network. The company has also officially launched its Men's Network in Canada and the U.S., according to a press release.

The new networks are designed to reach men and women ages 18-54. Rouge has purchased digital screens, murals and mobile advertisements for barbershops and salons for its Men's Network. Rouge will focus on deployments in densely populated areas for its Women's Network, where women will have time to connect with the brand.

"The name change communicates more accurately and succinctly the audience our OOH networks reach and reflects the broader industry shift to an audience first buying model," Alison Jacobs, executive vice president, North America, Rouge Media, said in the release. "We are thrilled to announce the launch of our Men's Network, a platform that will help brands reach a male audience in a new and compelling environment."