News

RMG secures DOOH contracts with Life Time Fitness and Western Athletic Clubs

October 28, 2009

RMG Networks announced today agreements with two of the United States' premier athletic clubs, Life Time Fitness and Western Athletic Clubs, for the provision of digital out-of-home networks. RMG says the contracts will increase the company's Health & Fitness network to more than 10 million monthly digital viewers. Additionally, RMG Networks revealed a partnership with NetPulse, a provider of personal-entertainment systems on cardio machines.

RMG's new partners consist of some of the largest players in the fitness industry. Life Time Fitness — which also owns and manages its own in-club television network Life Time Vision — has premium club facilities across 24 markets with an average attendance per club of more than 50,000 monthly. Western Athletic Clubs, which operates the Bay Club chain, in addition to several others throughout the Western United States, is one of the most awarded health club companies in the U.S. RMG's Health & Fitness network will now reach a daily audience of more than 300,000 light-TV viewing fitness enthusiasts.

RMG's Health & Fitness network delivers the most requested TV networks by health club users, such as CNN, MSNBC, CNBC and E!, to an audience of light-TV viewing gym-goers (a group that watches two fewer hours of TV per day than the average American) at one of the few points in their day when they are deeply engaged with a TV screen. RMG's partnership with NetPulse will leverage NetPulse's digital content delivery to add more granular targeting capabilities to the network.