RMG Networks extends reach into pharmacies

RMG Networks recently announced the acquisition of Pharmacy TV, a digital place-based video network deployed near the pharmacist counter in major grocery chains and pharmacy retailers.

The network entertains and informs customers with wellness-related video content and relevant messages from the retailer and brand advertisers, and its acquisition adds a powerful consumer care marketing solution to RMG's rapidly growing place-based media portfolio, according to a company release.

RMG Networks says it plans to accelerate Pharmacy TV deployments throughout 2010, involving both existing and newly-established venue relationships with major retail chains. The network is being deployed within select ShopRite grocery locations.

"RMG is focused on informing and entertaining consumers when they are on-the-go. Pharmacies are a great location to engage consumers who are receptive to health and wellness messages in an environment that is distraction free," said Garry McGuire, CEO of RMG Networks, which operates additional place-based networks in fitness clubs, downtown cafés and airlines.

"RMG Networks is the best possible home for Pharmacy TV," said Keith Bough, who was chief operating officer at Pharmacy TV and will remain with the network in a similar role at RMG. "The high dwell times and solid base of endemic advertisers have made healthcare and wellness customers among the most sought after audiences in the place-based media industry. I believe that RMG's experienced team, unique perspective and sound strategy have us positioned for tremendous growth and success."

In addition to Bough, RMG has tapped Rick Granato as vice president and general manager of the Pharmacy TV business unit. Granato was previously vice president of sales for Accent Health, a place-based video network deployed in doctors' waiting rooms. Most recently Granato was CEO of Exam Room Interactive and brings with him a wealth of category experience.

"I am excited about joining the RMG management team and helping lead the expansion of Pharmacy TV," he said. "The company's commitment to delivering a best-in-class value to its audiences will help make Pharmacy TV an integral part of a brand's media strategy."