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Report: UAE digital signage market set for 22 percent annual growth in next 5 years

According to the recently released TechSci research report, 'UAE Digital Signage Market Forecast & Opportunities, 2020,' the digital signage market in the United Arab Emirates is projected to grow at a compound annual growth rate of more than 22 percent from 2015 to 2020.

August 6, 2015

According to the recently released TechSci research report, "UAE Digital Signage Market Forecast & Opportunities, 2020," the digital signage market in the United Arab Emirates is projected to grow at a compound annual growth rate of more than 22 percent from 2015 to 2020, TechSci said in a recent announcement.

Growth in the market is anticipated due to rising adoption of digital signage in the retail, public infrastructure and transportation, and hospitality sectors, coupled with technological developments in display screens. A rise in digital advertising media, growing data-centric information and analytics, and increasing expenditure on marketing are other key factors driving the UAE digital signage market, according to the research firm.

"The shift of advertisement industry from static media to digital media, growing popularity of interactive communication and out-of-home advertising, expansion of airports and rising tourism are surging the demand for digital signage in the UAE," said Karan Chechi, a research director with TechSci Research, a research-based global management consulting firm. "On account of various technological advancements like 3D digital signage, narrowing bezel screen, ultra HD display and cloud-based digital signage, and upcoming events like World Expo 2020 at Dubai, [the] UAE digital signage market is set to witness significant growth over the next five years."