News

RE/MAX realtor buys in on EMC digital signage

May 23, 2014

The RE/MAX-affiliated realtor Top Realty in Pearland, Texas, has deployed LED electronic message center digital signage atop its building to make sure its offices were noticeable – and noticed – to drivers passing by.

Top Realty owner Sam Ferreri purchased two 10-foot-by-12-foot, 12.5 mm iPixel high-definition LED signs from Advantage LED Signs in nearby Houston, and after the signs were installed, Ferreri and his team of agents were trained on the cloud-based content management software to create, schedule and display content on the outdoor digital signs.

The sign has only been up a couple of months, but Top Realty can already see a marked increase in walk-in traffic, according to the announcement.

"The original marquee sign seemed to bring in mainly foreclosure business," Ferreri said. "Now, we are seeing a whole lot more home sales leads with the new sign."