Reflect, VideoMining partner on audience measurement

DALLAS — Reflect Systems, provider of digital signage software and services to retailers, financial institutions and advertising network operators, announced the formation of a partnership with VideoMining Corp. The partnership between the two companies provides retailers and out-of-home advertisers the ability to fine-tune their existing or planned digital media deployments based on detailed analysis of consumer activity and shopper behavior.

VideoMining Corp. is a provider of technology-enabled audience measurement and in-store research. Using automated video analysis, VideoMining gathers insights about consumer behavior and demographics. These insights provide clients with ability to prove the reach and effectiveness, identify opportunities, test and refine strategies and monitor performance of their in-store marketing efforts.