News

REACH reaching DOOH into college bookstores

January 5, 2011

REACH Sports Marketing Group recently announced that it has partnered with The Digital College Network to sell ads to local businesses and service professionals on the DCNLive network.

DCN operates a network of more than 300 digital screens in college bookstores nationwide. REACH will also include DCN's network as part of its digital out-of-home inventory for national campaigns.

"We are excited about the partnership and look forward to leveraging our depth and breadth of experience in local ad sales in the digital out-of-home space," REACH cofounder and CEO Darren Wercinski said in the announcement. "Combining inventory on the national level creates a compelling opportunity for ad buyers who want to reach the college market."

Chris Esposito, president and CEO of DCN, said he is excited about the partnership. "The DCNLive network in college bookstores is one piece of DCN's multi-platform approach in marketing to college students. We believe there are exciting opportunities for sponsors among our many offerings: web, mobile and event."

REACH's strategic partnership with DCN is the second of its kind in the last 12 months. REACH recently partnered with Life Time Fitness to be Life Time Fitness' exclusive local ad sales partner for the Life Time Fitness Digital Network.

"We're thrilled to be working with DCN. Our rapidly expanding local ad sales team now extends into even more schools in more cities," said Marc Kline, cofounder and EVP of Sales & Marketing at REACH.

REACH now represents its own network of 310 health, fitness and recreation centers, DCN's 300 college bookstores, and Life Time Fitness' 85 clubs.