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Rain Dance Netherlands goes 3D with RealFiction holographic display cases

Rain Dance Netherlands Ltd., a newly formed European graphic design agency based close to Amsterdam, announced it will become a reseller of RealFiction, a Danish developer and manufacturer of 3D holographic display cases.

September 11, 2015

Rain Dance Netherlands Ltd., a newly formed European graphic design agency based close to Amsterdam, announced it will become a reseller of RealFiction, a Danish developer and manufacturer of 3D holographicdisplay cases.

RealFiction's Dreamroc range provides a spectrum of holographic display units that can be used in a variety of applications from promoting brands within a shopping mall to telling stories as part of a museum display exhibition, according to Rain Dance. They can also be used as a showpiece at trade shows where companies use them as part of their exhibition to attract visitors to their stands, the company said.

"Three-D has had bad press with the failure of 3D television, but this is something new and exciting," said Femke Andrews, a senior graphic designer with Rain Dance. "To create unique content that can be displayed in a way that can mesmerize an audience is fantastic to see. It is easy to accomplish and at a price point that is very attractive to even the smaller business on a limited budget. The impact is huge."

Andrews said the Dreamroc display cases are a significant part of her company's offering, but the media content it can create to display within them also is "paramount" to the 3D experience. "That is the value Rain Dance brings to the Real Fiction range," she said.