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Queensland's largest mall hangs 'largest curved LED displays ever installed in Australia'

Pacific Fair, the largest retail mall in Queensland and the fourth largest in Australia, recently underwent a massive renovation that includes the largest curved LED digital signage displays ever installed in Australia, according to an announcement from LED display provider NanoLumens.

December 1, 2015

Pacific Fair, the largest retail mall in Queensland and the fourth largest in Australia, recently underwent a $670 million (Australian) renovation that includes the largest curved LED displays ever installed in Australia, according to an announcement from LED display provider NanoLumens.

The displays take the form of multiple NanoLumens LED video displays suspended over the mall’s two key areas, the company said. The NanoCurve LED video displays that appear to float over the Oculus and the Myer department store are massive — three single-sided 5 mm NanoCurve displays each measuring 9.7 feet wide by 17.2 feet tall at the Oculus and a 6 mm double-sided NanoCurve near the Myer store measuring 17.6 feet high by 10.4 feet wide, which is built with a wave shape running through the display.

The NanoLumens solutions were recommended by Digital Place Solutions, a digital display and place-based media consultancy specializing in next generation high-resolution LED solutions. The displays were installed by AV systems integrator Digi Corporate.

"The Pacific Fair redevelopment project transformed one of Australia’s most iconic shopping malls into a 21st Century experience with world-class retailers, and the NanoLumens displays are superb examples of digital display design and ingenuity, reflecting the themes of the mall’s resort style through their design," Digital Place Solutions co-founder Stephen Rubie said in the announcement. The displays serve both to enhance the esthetic aspect of the shopping experience at Pacific Fair while serving as a powerful consumer engagement solution, he said. "The displays are being used as a highly effective advertising vehicle that stops shoppers in their tracks … Advertisers are thrilled that their messages are being seen and retained by shoppers."

According to Rubie, the NanoLumens displays at Pacific Fair mark the first time that LED displays of this size have ever been deployed together in Australia, all operating together with common content, to create a single creative advertising pallet for audience engagement.