DOOH Advertising
QMS unveils Brisbane's largest external full-motion billboard
January 23, 2023
QMS, an Australia-based DOOH firm, has unveiled a full-motion external digital billboard located at Brisbane entertainment and retail district The Mall, which it says is the largest in the city to date at over 550 square feet of screen space, according to a press release.
"Queen Street Mall draws over one million people every week and is the epicenter of Brisbane's retail precinct," John O'Neill, CEO at QMS, said in the release. "Several leading brands have already jumped on board — including Australian streaming service Stan — to take advantage of the screen's full-motion creative capabilities, delivering maximum impact in this high-traffic area.
"Demand for full motion DOOH is high as marketers are continually looking for ways to push the creative boundaries. With the launch of 'The Mall' not only are we enhancing our premium digital network in Queensland, but we are providing more opportunities for marketers to access full-motion DOOH," O'Neill added.
