News

Qantas lands digital signage network in airline clubs and lounges

July 25, 2014

Australian airline Qantas has partnered with oOh! Media to launch "QView," a new interactive digital signage experience in Qantas Clubs and Lounges across Australia, according to an announcement from the carrier.

QView delivers relevant news, sport, weather and bespoke content across a digital signage network, and includes other technological highlights such sending real-time boarding notifications to customers' own devices using the complimentary Wi-Fi in the Lounges.

The viewing selections across customers' personal devices will shape the content displayed on the digital screens in each individual lounge, reflecting the preferences and trends of customers at any given time, according to the announcement.

Qantas Group Executive Manager for Brand, Marketing and Corporate Affairs Olivia Wirth said the airline was excited to provide customers with a smarter and more tailored digital content experience.

"We know our customers are turning to their mobile devices to access their latest news and sport content," she said in the announcement. "By integrating this with personalized flight information, including up-to-the-minute boarding times, walking time to their boarding gate and weather at the destination, our customers will be able to find the information they need in the one place."

Brendon Cook, oOh! Media's CEO, said his firm is developing what the company terms a "360-degree signage and content solution."

"We have developed a unique end-to-end solution that takes tailored content and distributes it not only to digital signs but to multiple tablet and mobile phone devices," he said in the announcement. "We have invested millions to deliver this world-first, digital service that engages the premium audience of the millions of Qantas passengers who use the Lounges each year."

Back in March oOh! announced back in March that it had entered into a joint partnership with Qantas to deliver advertising and marketing solutions in key domestic Qantas Club and Business Lounges, expanding on the previously extant relationship between the two companies.