News

Q1 2010 marketing and digital media transaction activity up year-over-year

March 31, 2010

During Q1 2010, Petsky Prunier tracked 201 transactions for a total of $8.8 billion across seven broad segments: interactive advertising, advertising and promotion, out–of–home and specialty media, marketing technology, digital media, software and information and marketing services.

Software and information and marketing services were the two highest value segments, with $3 billion and $2.1 billion in transaction value, respectively. Strategic buyers accounted for the largest portion of overall activity, with 123 transactions (61 percent of the quarter's total) worth an estimated $6.9 billion (79 percent of total). Venture and growth capital investors announced 71 transactions for $1 billion, with the majority of their activity concentrated in the interactive advertising, marketing technology and digital media segments.