News

PumpTop TV to promote Gary Vaynerchuk book on gas station DOOH screens

October 13, 2009

PumpTop TV has teamed up with online marketer Gary Vaynerchuk to provide its 12 million monthly viewers with original tips and content from Gary's new book "CRUSH IT! - Why NOW Is the Time to Cash In On Your Passion."

Vaynerchuk is a self-trained social media guru who operates the video blog Wine Library TV, and grew his family wine business from $4 million to $60 million in annual revenues in five years. He will be delivering original 30-second video tips from his book on PumpTop TV nationwide network starting this October 12th. 

In CRUSH IT! Why NOW Is the Time to Cash In On Your Passion, Vaynerchuk shares his secrets on how business owners can boost sales using the Internet. He shows audiences how to find their passion, then step by step how to turn it into a flourishing, monetized business.

As part of PumpTop TV's Local Boost technology, the network can target key markets with localized ads and content, banners that promote details of Vaynerchuk's personal book tour appearances.  Local Boost gives advertisers the ability to reach consumers through hyper local targeting and focus messaging by ZIP codes, markets, address, and even customer segments.  AdtekMedia offers a number of ways that video and banner content can be packaged and delivered, matching national TV spots with banner ads that showcase the nearest retail locations and driving directions running right alongside in banners.

Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV, said:

"The original video content from Gary Vaynerchuk is part of PumpTop TV's ongoing campaign to deliver compelling informational and entertainment that viewers will not find anywhere else. Everybody wants the keys to business success and we are teaming with Gary to provide valuable insights taken from the pages of his new book "Crush It!"  This partnership also underscores the powerful capabilities of the network in terms of its ability to deliver geographically-specific banners that target local market happenings and retail offerings." 

PumpTop TV recently announced a joint venture with Outcast, which lets advertisers such as Red Bull, GM and VH1 reach a combined audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs.