News

Property management firm buys into digital signage

Lordae Property Management, a New York-based commercial real estate company, has installed digital building directories by Mvix, according to an announcement from the digital signage provider.

July 16, 2015

Lordae Property Management, a New York-based commercial real estate company, has installed digital building directories by Mvix, according to an announcement from the digital signage provider. The directories in the company's retail and office locations have cut down on the time and cost associated with keeping traditional directories current, and are improving the tenants and visitor experience, the company said.

Lordae Property Management has properties that stretch from the Bronx, through Westchester, to the outer suburbs in Connecticut and Orange County, New York. According to the announcement, the potential applications for digital signage in the commercial real estate industry are numerous and diverse. Traditional property management processes are becoming more wasteful and costly; on average it costs roughly $400 to add a tenant's name to a traditional directory, according to the announcement. This process involves multiple technicians and would take about three weeks from start to finish

"We decided to install digital building directories when we realized the expense and time it took to keep our office directories current," Lordae Property Management's Jim Murtha said in the announcement. "The digital directories not only add visual appeal and modernize our locations, but they also improve our guests' experience by providing directional and navigational assistance.

"The digital directories have enabled us to save the time and money it would take to order, approve, receive and install an update to our physical directories," he said. "In fact, it has reduced the errors in our directories to zero."