News

ProLink Network, National Advertising Partners expand DOOH marketing

November 13, 2008

CHANDLER, Ariz. — ProLink Solutions, a wholly-owned subsidiary of ProLink Holdings Corp. and a provider of Global Positioning Satellite (GPS) golf course management systems and digital out-of-home on-course advertising, announced an expanded nationwide sales agreement with National Advertising Partners (NAP), the Fox-owned sales unit that represents sports networks across the country.

Under the non-exclusive agreement, NAP will sell national advertising on the ProLink Network of GPS digital signage screens, which annually reaches more than 13 million golfers at approximately 400 courses. NAP will gain access to the ProLink Network's inventory of quarter- and full-screen ads, as well as specific sales opportunities, while creating programs integrating digital out-of-home, television, Internet and other advertising vehicles.

In September, the parties announced an initial partnership centered on a potential television program highlighting America's great public golf courses that use ProLink's GPS system. NAP plans to arrange in-show sponsorships and placement of all ad inventories on the series, which is tentatively scheduled to air on Fox's regional sports networks nationwide beginning in the late first quarter or early second quarter of 2009. Advertisers will receive television time, space on the ProLink Network, and Internet and print marketing support targeting the golf community, as well as extensive product placement in the show.

"The expanded partnership with ProLink will allow us to take full advantage of the synergies that exist across our media platforms," said Kyle Sherman, executive vice president, ad sales, Fox Sports Net. "By bundling a variety of media into an integrated package, we offer advertisers a highly targeted means of reaching a coveted consumer audience, delivering a powerful impact and outstanding return on investment."

"The growing collaboration with NAP further enhances the ProLink Network's potency as an advertising vehicle," said Lawrence D. Bain, chief executive of ProLink Solutions. "Major national sales groups recognize ProLink's unique ability to engage an affluent demographic and produce impressive results for advertisers. We're excited to expand our partnership with NAP and look forward to providing innovative, integrated marketing solutions."