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ProLink Launches next-generation golf touchscreen digital ad system
January 27, 2009
CHANDLER, Ariz. — ProLink Solutions, a provider of Global Positioning Satellite (GPS) golf- course management systems and digital out-of-home, on-course advertising – has introduced its revolutionary, next generation "ProLink Touch" GPS system to enhance golfers' experiences and course operators' effectiveness. ProLink Touch is the golf industry's first cart-mounted touchscreen GPS system. As the most high-tech, user-friendly and feature-packed offering on the market, ProLink Touch is presented on 10.4-inch high-resolution color screens. Golfers, via the touch of ultra-bright screens, access detailed flyover views of each hole from any location to assist their shot-making. In addition, the system's enhanced scoring functions will automatically calculate side bets such as "Nassau" and "Skins" to alleviate score discrepancies. For courses' bottom lines, ProLink Touch's expansive memory stores up to 7,500 ads, generating incremental revenue through a larger sales inventory. Designed with a new, proprietary custom interface, ProLink Touch delivers lightning-fast cart-to-clubhouse communication for all purposes including two-way communications, golfer safety, food-and-beverage orders and pace-of-play alerts. Advertisers benefit from ProLink Touch, as the system accommodates various ad shapes and sizes while rotating spots continually. This gives advertisers greater flexibility and a wider range of pricing options. Additional playing functions encourage more frequent golfer interaction with the screen, increasing ad impressions. Video features and advertising will be standard on the system, without disturbing the playing environment. ProLink Touch's fully interactive data collection screen allows for personalized scorecards, handicapping and data mining functions. The ProLink Touch GPS system enhances accuracy and is equipped with Wi-Fi, RF (radio frequency) and RFID (radio-frequency identification) technology to speed communication between the clubhouse and players. RFID allows for quick and easy golfer interaction with the screen and enables ProLink to integrate future functions requiring secure data transmissions such as point-of-sale benefits. "ProLink Touch is the golf industry's next generation product, available today," said Lawrence D. Bain, CEO of ProLink Solutions. "In developing ProLink Touch, we used suggestions from our golf-course partners, advertising clients and industry experts. The result is the most advanced GPS course and management system on the market, delighting golfers and managers with sharp graphics, new features and ease of operation. As with all ProLink products, ProLink Touch's hole graphics let golfers pinpoint distances, locate hazards, navigate layouts and order menu items. From the pro shop, management uses ProLink to monitor cart fleets and optimize overall operations from fully integrated, Windows-based workstations. The precise locations of carts, color-coded pace-of-play status, cart-battery levels and wear-and-tear indicators are continuously displayed. Courses engaging with ProLink report pace-of-play improvements of up to 30 minutes per round, adding four rounds daily.Related Media
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