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Pro Display showcasing expansive digital signage lineup at ISE16

British screen manufacturer Pro Display will showcase its optical projection screens, multitouch technologies and new screen solutions such as interactive mirrors, transparent LCD screens and antiglare treatments for new and existing displays at this year's ISE.

January 8, 2016

British screen manufacturer Pro Display will showcase its optical projection screens, multitouch technologies and new screen solutions such as interactive mirrors, transparent LCD screens and antiglare treatments fornew and existing displays at this year's ISE in Amsterdam, the company announced.

According to the announcement, in the last 12 months Pro Display has noted a number of key trends in the market: a rise in demand for large-format projection screens; a dramatic increase in the use of ultra-short throw projection; and continued strong interest in interactive touch solutions. In response to this demand, Pro Display said it has enhanced flagship products in its range such as Digital Glass and SunScreen, while introducing a number of complementary new offerings.

Pro Display's large projection screens lend themselves to ultra-HD formats, "having effectively infinite resolution at normal viewing distances thanks to the micro-diffusion characteristics of the latest optical surfaces," the company said, with the only limiting factor being the projection hardware, and projectors can already be tiled to create resolutions beyond 4K. Projection also offers cost savings over LCD or LED panels, especially at sizes over a 90-inch diagonal, the company said.

Ultra-short throw is forecast to be the fastest growing sector in projector sales to 2020, according to research by Marketwatch.com. Pro Display launched its new ultra-short throw screen technologies for rear projection (Digital Glass) and front projection (SunScreen) at ISE 2015 last year.

Finally, interactive touch solutions are being specified in new installations, and also as a retrofit solution to extend the life of existing non-touch display screens, the company said. People increasingly expect to interact with the images they see, and Pro Display said its intouch division exists to meet that expectation.

Highlights from the product range on Pro Display's stand include:

• Intouch Interactive Mirrorvision display - Adding multitouch interactivity to HD and 4K mirrored screens delivers an engaging display solution. The interactive mirror display can be custom made for integration into walls or partitions, or teamed with a picture frame to create a focal point for retail and hospitality environments.
• Transparent LCD display - Transparent LCD screens offer a new world of creative opportunities for promotional display. With both LCD and OLED versions available, they make for engaging retail windows, interactive booths, display cases, games, vending machines, drinks coolers and more, the company said. They also can be teamed with touch foils or infrared frames to add interactivity to the mix.
• Antiglare overlay and self-adhesive antiglare film - Glare is often a problem for displays in brightly lit environments, the company said. Available as a glass overlay and a self-adhesive film, Pro Display's antiglare solution is designed to diffuse incident light, softens harsh lights and minimizes reflections. The hardwearing surface protects the screen, while also significantly enhancing touch feel by reducing friction on the glass, according to the announcement.
• Digital Glass extra-large format ultra-short throw rear projection optical screen - Digital Glass is now available as a single, seamless rigid screen up to 8 meters by 3 meters, giving installers and integrators an extra-large format screen solution for auditoriums, events and exhibitions, retail advertising and digital signage. Designed specifically for ultra-short throw projectors and edge-blended installations, it can also be combined with Pro Display's infrared multitouch frames to create extra-large format interactive displays, the company said.
• SunScreen ultra-short throw front projection optical screen - This is a sun-readable front projection screen designed to deliver brightness and contrast even in direct sunlight. SunScreen will sit under direct spotlights on the Pro Display stand, the company said.

Other highlights include the following: Ultra Black high-contrast rear-projection optical screen; Ultra Gain highly reflective front-projection film; Slimline digital signage kiosks; High-brightness digital signage screens; Slimline digital signage screen; intouch retrofit multitouch frame kits; intouch interactive multitouch foils; intouch interactive digital signage kiosks; Intelligent Glass switchable smart glass wall; and Intelligent Glass switchable smart film projection screen.

"The growth of digital signage is clear to see, and projection screens continue to be a solution very much in demand, especially at larger sizes," Ben Kershaw, sales manager at Pro Display, said in the announcement. "Interactive touch is increasingly being specified as part of digital signage installations too, and Pro Display is extremely well positioned to deliver, having launched our intouch division at ISE last year.

"We continue to innovate, and at ISE 2016 we will show our interactive Mirrorvision screen, light-rejecting SunScreen optical surface, and Digital Glass large format rear projection screen. Our aim is to be the leading manufacturer of high quality custom display, touch and smart glass solutions that professional integrators and installers can trust."