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Pop Tracker launches OOH proof of performance platform

December 28, 2016

Pop Tracker has launched a proof of performance platform for OOH campaigns. The platform is designed to offer analytics for advertisers, according to a press release.

Advertisers can examine analytics of individual media items or markets, and they can select on-demand POP reports. Users can use the platform to calculate the value of various OOH deployments in real time, according to the release.

"We need true third-party measurement that isn't a surrogate with data provided by the same partner," Dave Penski, CEO of Publicis Exchange, said in the release. "POP Tracker provides important data to verify that advertiser media is performing as expected, and this increases confidence in the OOH industry."