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Poland pushes blood donations through DOOH

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October 28, 2020

The National Centre of Blood of Poland has partnered with the Ministry of Health to launch a DOOH campaign to encourage citizens to donate blood. The campaign is running on 20,000 across the country, according to a press release.

The screen updates in real-time to display the blood type most in demand at that time. The displays also redirect users to the nearest blood donation facility, according to the release.