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Planar launches 'first of its kind' AR app to visualize display placements

Planar Systems Inc., a global provider of display and digital signage technology, today introduced the PlanarView Visualization App, a new augmented reality tool the company says is designed to transform the way people envision and plan their display environments.

January 27, 2016

Planar Systems Inc., a global provider of display and digital signage technology, today introduced the PlanarView Visualization App, a new augmented reality tool the company says is designed to transform the way people envision and plan their display environments.

The free app, which Planar says is the first of its kind for display solutions, makes it possible to virtually design and visualize display solutions into a user's real-world environment. Utilizing augmented reality technology, the app enables customers to overlay Planar displays on top of photos of their actual spaces, design product arrays and provide a realistic and professional visualization of their designs, the company said.

Using PlanarView, AV integrators, architects and interior designers can streamline the design and planning process by offering a "never-before-possible" realistic design for commercial display solutions to their customers, all at the touch of a smartphone or tablet, according to the announcement. The tool is also aimed at corporations, retailers, hospitality firms and other end-users who would want to visualize the exact configuration of their selected displays in their real-world environment before making a purchase.

"PlanarView illustrates Planar's commitment to our partners and clients," said Jennifer Davis, vice president of marketing and product strategy at Planar Systems. "This revolutionary tool will reduce sales cycles and spur the market for digital displays and video walls by making it possible for customers to precisely picture what different configurations will look like in their actual environments."

The app enables users to create visualizations in three steps:

1. Take a photo of their space: Users of the app can quickly take a photo of a space from their mobile device by tapping the "create" button from the home screen and photographing the environment. They can then add scale and proportion by outlining the corners of their space and using a slider to indicate the dimensions.
2. Select and configure their digital displays: Users can scroll through a list of products to determine which Planar displays they want and add them to their environment. They can add products in any configuration and bring their customized design to life by adding video content to add a dimension of realism. PlanarView is populated with Planar's most popular video wall offerings and more products are planned.
3. Save, edit and share their designs: Once satisfied with their design, users can save it, retrieving it from mobile devices at any time. PlanarView allows users to share designs via email and Facebook, and quickly obtain quotes for their configurations from Planar. Customers also can obtain instant product information about specific Planar displays.

Planar partnered with Portland-based developer SpaceView, Inc. to provide an application for customers that would be easy to use while significantly improving sales effectiveness. "PlanarView demonstrates the enormous promise of augmented reality," said Miloš Jovanović, CEO and founder of SpaceView. "A large barrier to effective sales can be the inability to envision a specific product. As an innovative leader in the display industry, Planar is using the latest technology to break down that barrier, helping prospective buyers to visualize its products."

PlanarView is available for iPad and iPhone on the Apple Store and requires iOS 8.3 or later. Future versions are planned, including apps for Android and Windows, the company said.

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