Customer Experience

Place Exchange, Cooler Screens team up to deliver in-store DOOH

Photo: iStock

April 25, 2022

Place Exchange, a supply-side platform for programmatic out-of-home media, has partnered with Cooler Screens to deliver in-store digital media and merchandising platforms for the retail market, according to a company press release.

Cooler Screens, to enhance the in-store experience, is changing retail spaces like cooler doors into smart digital screens that deliver dynamic, targeted in-store retail messaging and merchandising capabilities. Cooler Screens can be found in Walgreens, Kroger, Giant Eagle, CVS, Chevron and other locations.

Omnicom Media Group will have exclusive access for a limited time to Cooler Screens inventory through Place Exchange, and are looking to drive breakthrough marketing efforts for brands.

"As retailers are launching new and evolving formats in their stores and enabling programmatic access to that inventory, this provides the opportunity for our brands to connect with consumers at the point of purchase with a new level of relevance," Megan Pagliuca, chief activation officer of Omnicom Media Group, said in the release.

Cooler Screens uses contextual targeting to create a connection between brands and consumers immediately prior to selection. Currently providing more than 90 million monthly views on more than 10,000 screens in 700 retail locations, Cooler Screens can be found in 28 U.S. markets, including New York, Chicago, Miami and Los Angeles.

"Today's consumer shopping experience bridges the digital and physical worlds, and it's critical for marketers to engage consumers and unify messaging across the shopping journey," said Ari Buchalter, CEO of Place Exchange, in the press release. "Combining advanced targeting and measurement capabilities, with the impact of life-sized real-world messaging at the point of sale, in-store media is an incredibly powerful addition to the marketing mix, and we are excited to partner with Cooler Screens to transform the in-store marketing category."