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Pixel Inspiration upgrades digital signage software with SMS response feature
July 30, 2009
Pixel Inspiration has announced the launch of Screen Txt, a new feature of its content management system (CMS) which enables retailers to easily integrate mobile marketing functionality within their digital signage content. By giving users a call to action, retailers can allow users to book a test drive, request mobile discount vouchers, subscribe to a mailing list or simply request additional information, all via text messaging.
Screen Txt works by generating a unique SMS keyword and shortcode, which is then automatically integrated into each item of content on the digital signs. The retailer uses Pixel's CMS to configure the reply path message and the service is ready to use. Each time a customers replies to an on screen call to action by SMS their information is logged by the CMS, creating a database which can be used for follow-up sales calls or ongoing promotional activity.
Pixel has worked with some of retail's brands and locations including Lancôme at Selfridges, Tommy Hilfiger, BBs Coffee & Muffins at Westfield London, Thomas Cook at the Bullring in Birmingham and Coffee Republic.
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