Ping HD partners with Adcorp360 for DOOH supermarket network

Ping HD has partnered with Adcorp360, a grocery advertising group, to provide its EngagePHD content management platform throughout 2,500 grocery stores in the U.S. This CMS will run on the 32-inch Samsung Smart Signage Platform system on a chip display, according to a press release.

Adcorp360 plans to use the CMS to offer synchronized advertising content across multiple displays at the point of purchase. Ping HD has already deployed the solution to 100 groceries, and customers there typically see eight to 12 displays during their time in the store.

EngagePHD offers a variety of features including automated alerts, booking advertising campaigns, checking operational status and more.

"This is another commercially proven example of the performance, flexibility and simplicity of SoC based display technology. Adcorp360 understands the cost versus ROI model in advertising, and that lowering your total cost of ownership will allow participation of additional store locations," Kevin Goldsmith, CTO, Ping HD, said in the release.

Topics: Content, DOOH Advertising, Retail

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