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PerceptIn announces intelligent advertising vehicle for DOOH

December 4, 2018

PerceptIn has launched its DragonFly Intelligent Advertising Vehicle, which uses robotics, displays and interactive technology to engage with customers. It also offers location-based services to allow businesses to gain key insights on customers based on location, time of day and other data points, according to a press release.

The DragonFly vehicle uses digital signage to push video content to viewers. Customers can use their mobile device to "hail" the vehicle or stop it so they can view the content.

"Cost-effectiveness is a crucial factor for ubiquitous deployment when it comes to building an affordable and reliable autonomous vehicle for any industry. Nonetheless, affordable perception sensors may impose challenges to the motion planning sub-system," Liang He, chief scientist of PerceptIn, said in the release. "What is unique about PerceptIn's motion planning system is that we use recurrent deep neural networks to approximate systematic noises, which may include control noise, perception noise and localization noise, thus we were able to enable reliable and safe autonomous mobility on affordable hardware."

PerceptIn plans to launch the DragonFly for select companies in the first quarter of 2019, according to the release.

Image via PerceptIn