News

Pennsylvania restaurant deploys LED digital signage

LED sign manufacturer Watchfire has just installed its first 10mm sign, the company's highest resolution display, at the soon-to-open Taphouse 23 restaurant in Bridgeport, Pennsylvania.

November 11, 2014

LED sign manufacturer Watchfire has just installed its first 10mm sign, the company's highest resolution display, at the soon-to-open Taphouse 23 restaurant in Bridgeport, Pennsylvania, the company has announced.

The new 10mm LED sign showcases messages, animation, art and video with more LEDs per square foot than any other in the Watchfire lineup.

The American-made 10mm signs contain fully encapsulated modules that lengthen the expected product life and increase operational up-time. Full silicone encapsulation protects board-mounted electronic components from the effects of moisture, airborne salts and heat. In addition, the signs include an active front ventilation system to keep components cool and extend product life.

Taphouse 23 has already seen a "tremendous response" to their 10mm sign, according to restaurant owner Gary Johnson. "Bridgeport is talking about the new sign like crazy. It has done a fantastic job of getting the word out about the restaurant and I think it's going to do an even better job once we're open," he said.

When the restaurant does open in mid-November, Johnson said, the restaurant will use its LED sign to advertise its executive chef, specials and events with local charity events. In advance of the opening, it is advertising on the sign to fill open positions at the restaurant.

"The primary reason I choose an LED sign is because I have never found newspaper and other types of advertising to be valuable. Plus, it's the perfect advertising tool for a restaurant with 20,000 cars driving by every day," Johnson said.