Software

Pattison partners with Hivestack to provide programmatic DOOH

July 31, 2020

Pattison Outdoor Advertising, a Canadian OOH and advertising company, is partnering with Hivestack, an advertising tech company, to provide programmatic DOOH transactions. Through the partnership, Pattison will connect its DOOH advertising in Canada to Hivestack's Supply-Side Platform, which will in turn generate 4.8 billion new monthly impressions across 1,600 DOOH screens in Canada, according to a press release.

"Our relationship means that Pattison can use the Hivestack SSP (on a self-serve basis) to offer one-time or evergreen Private Marketplace (PMP) Deals to Hivestack's huge roster of programmatic buyers. In addition, Pattison can effortlessly monetize their unsold inventory programmatically on the open marketplace via the Hivestack Exchange — with Pattison having full control over CPMs and creative approval of their screens," Andreas Soupliotis, CEO, Hivestack, said in the release. "Now, Hivestack's programmatic buyers will be activating both PMPs and Open Exchange buys from Pattison. Hivestack believes we are the largest Demand-Side Platform (DSP) in Canada in terms of programmatic revenue, and so we look forward to seeing our impressive budgets extend to Pattison."