Display Technology

Papercast digital signage enlisted in Barcelona for 37th America's Cup

Image: Papercast

October 25, 2023

Papercast, the creator of e-paper display technology, has partnered with INEOS Britannia for the 37th America's Cup in Barcelona, Spain, according to a press release.

The Grand Prix sailing partnership includes custom digital signage solutions for high-speed live data delivery via 13-inch Papercast displays on INEOS Britannia's LEQ12 Test Boat and AC75 Class race boat.

This marks a repeat of the previous year's partnership for Papercast.

"In the America's Cup, we compete in the most technically advanced race boats in the world," Ben Ainslie, team principal and helm of INEOS Britannia, said in the release. "To achieve optimal performance, it's crucial that the crew can receive key data in a fast, highly readable format. Not an easy feat given they are in the extreme environment of an AC75, in speeds of over 60mph and flying above the water. Papercast has repeatedly met and over delivered in their solutions and we are delighted they are back on board with us in our challenge to win the America's Cup."

"I am delighted our technology will once again form one of the many vital technical components that will make this one of the strongest British AC challengers that this country has ever seen," Robert Bicket, CEO at Papercast, said in the release.