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Panasonic, Haivision pair off for end-to-end digital signage solution

December 14, 2010

Panasonic Solutions Company has announced a partnership with IP video and signage solutions provider Haivision, which recently acquired digital signage firm CoolSign, to create a complete end-to-end digital signage solution for businesses that it said "is easy to purchase, install and operate."

The solution combines Haivision's CoolSign digital signage software platform, pre-configured on a media player PC, and Panasonic's professional LCD displays.

"Panasonic and Haivision are collaborating to ease the adoption of digital signage," said Rick Albert, vice president of sales, Professional Display Solutions, in the announcement. "Our partnership with Haivision will open up new opportunities for delivering quality digital signage solutions to specific vertical markets via the CoolSign software."

Panasonic said its enterprise-grade solution is easily learned and used, allowing end-users to efficiently display, distribute and control digital media on networked digital displays from a central location.

"Integrators have wasted time and money managing the procurement and coordinating the delivery of numerous endpoint items," said Bob Harris, vice president, Business Expansion, Panasonic Solutions Company. "This signage solution combines best-in-breed software and hardware into one easily installed and simple to use digital signage solution for multiple applications. CoolSign software will allow companies to create, manage and deliver powerful, dynamic content across an unlimited number of Panasonic displays, helping end users drive business."

The software will initially be bundled with Panasonic's LF20 Series Full-HD LCD displays, the 47-inch TH-47LF20U and the 42-inch TH-42LF20U, the company's brightest LCD models for retail signage.

"Panasonic and Haivision are strategically aligned to present value-added propositions in our focus markets," said Mirko Wicha, president and CEO of Haivision. "The time has come for simplification in the signage segment and we are excited to partner with Panasonic towards this end."

The bundled solution will come in four SKUs, two of which include a wall mount with vertical or horizontal orientation. All four SKUs are already available.

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