News

Outfront Media deploys displays at Navy Yard

OOH media company Outfront has deployed its ON smart media Platform at the Green Line Navy Yard station in Washington, D.C.

March 28, 2016

OOH media company Outfront Media has deployed its ON Smart Media Platform at the Green Line Navy Yard station in Washington, D.C. The company partnered with the Washington Metropolitan Area Transit Authority to complete this installation, according to a press release.

The displays are designed to provide information such as train arrival and departure times and maps with navigational guides. Additionally, displays will show 15-second advertisements, which will reach 400,000 monthly travelers on the metro, according to the release.

"We're proud to empower WMATA with the technology they need to keep passengers updated and offer our advertising partners state-of-the-art addressable screens," said Jeremy Male, CEO of Outfront Media. "This installation gives advertisers a transformative platform to deliver and target relevant messaging via customizable apps that enable content to be delivered at scale and earn audience attention. With 45 percent of Nationals fans riding the Metro to the Navy Yard rail station, WMATA has an incredible opportunity to create impactful results for advertisers."