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Outdoor digital signage picks up speed

August 23, 2007

Advanced Imaging: Although considerably smaller than the indoor market, outdoor digital signage is gathering increasing momentum, as it expands into "street furniture" and provision of passenger information in airports, train and bus stations. The outdoor display industry is not a new market. It is, however, an evolving area that is changing from traditional printed graphics such as the familiar billboards by the side of the road to cost effective electronic signage that gives advertisers and site owners alike the ability to manage content, and hence maximize advertising campaigns without the need for "a man on a ladder" having to change the poster.

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