Display Technology
Outdoor digital signage market on steady growth path
March 4, 2025
The outdoor digital signage market is projected to hit $55.7 billion by 2032, at a compound annual growth rate of 3.66%, according to a Market Research Future report.
The market size in 2022 was $38.87 billion and $40.3 billion in 2023, according to a press release on the report's data.
The growth is being driven by advancements in digital display technology, rising demand for impactful advertising, and expanding applications in urban infrastructure.
In addition, brands are shifting from traditional to digital signage to capture consumer attention with engaging and interactive content. Growth is also being driven by developments in LED, AI-powered displays, and IoT-enabled signage enhance the functionality and efficiency of outdoor displays.
