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Outdoor ad market to reach $58.8B by 2025
December 29, 2021
The global outdoor advertising market value is forecasted to reach $58.80 billion by 2025, growing at a CAGR of 12.26%, for the period spanning from 2021 to 2025, according to a report on ResearchAndMarkets.com.
Factors such as a booming tourism industry, growing programmatic digital display ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market.
However, growth of the industry would be challenged by outbound telemarketing market growth in developing economies, intensive competition and stringent regulations, according to the report.
A few notable trends include an intensifying DOOH advertising market, rising street furniture outdoor advertising market, market consolidation, involvement of artificial intelligence, launch of innovative out-of-home advertisement tools and developing beacon technology fondness.
Currently, there is a high demand for digital billboards in malls and other tourist infrastructures in various countries.
