News

Orange Barrel Media, IKE Smart City donate DOOH advertising for local businesses

March 24, 2020

Orange Barrel Media, a smart city company, and sister company IKE Smart City are donating airtime on DOOH digital signage for local businesses.

This is part of an effort to help local businesses stay afloat during the coronavirus, according to a press release.

The companies have launched the #OBMSUPPORTSLOCAL initiative across 18 major U.S. cities. Orange Barrel Media and IKE Smart City first began developing the initiative when many states began to put restrictions on dining in and non-essential businesses.

"What would our cities be without the local and independent merchants and restaurants, arts organizations, and non-profits that define the culture of our communities? These organizations not only employ more than 50% of U.S. workers, they enrich our lives and make our cities unique. We must support one another as we navigate the devastating effects of COVID-19," Pete Scantland, CEO of Orange Barrel Media and IKE Smart City, said in the release. "Our mission is to utilize our media platform to improve lives in cities, and we are committed to leveraging our assets to help those who are suffering during this time."