DOOH Advertising
Orange 142, ReachTV launch tourism ad platform
November 13, 2025
Orange 142, a division of Direct Digital Holdings and a digital marketing agency, and ReachTV, a streaming TV network of live sports and lifestyle, are partnering on a travel and tourism ad platform.
The partnership combines the data-driven scale of ReachTV's travel media network with Orange 142's media planning, buying and performance marketing expertise, according to a press release.
ReachTV is distributed across 3,500 airport venues and gates and 500,000 hotel rooms throughout North America. Orange 142 provides customized marketing solutions across programmatic, search, social, connected TV and emerging digital channels.
Through the collaboration, ReachTV gains a media strategy and performance partner while Orange 142 gains access to new inventory and data targeting segments.
"This collaboration is about unlocking the full value of the travel ecosystem," Maria Lowrey, president of Orange 142, said in the release. "Together, ReachTV and Orange 142 — two leaders in the travel and tourism space — are creating a unified platform that empowers brands to reach, inspire and engage travelers in more meaningful ways, before, during, and after their trip."
