
November 20, 2025
Oracle Red Bull Racing has completed its latest digital upgrade at its global technology campus headquarters in the U.K. with the installation of 3m-high Philips LED outdoor totems.
The tailored totems, built by Vebo, provide new and advanced digital communications through the 700,000-square-foot headquarters in Milton Keynes, according to a press release.
Beginning at the security gates, the displays are being used in a variety of ways, including to welcome and guide visitors, and marks the first time in the PPDS-Oracle Red Bull Racing partnership that Philips displays have been used outside, following upgrades to its offices and 46.25m video wall in its MK-7 event venue.
"In the high-stakes world of Formula One, following along isn't an option. From precision displays trackside and bold branding in our hospitality areas, to the stunning LED arc and expansive screen network at the Red Bull Technology Campus, our Philips Professional Displays are uniquely configured to continue the magic of the race and showcase the best for Oracle Red Bull Racing," Laurent Mekies, CEO and team principal at Oracle Red Bull Racing, said in the release.
"Drawing upon our network of PPDS Partners allows us to augment our Philips Professional Displays with unique solutions for Oracle Red Bull Racing. Indoors, outdoors, and all around, we make it our mission to ensure the best experiences for the team, as well as its visitors and guests," Jae O Choi Park, EMEA commercial head at PPDS, said in the release.
At PPDS, we help bring the digital to life. We’re part of the largest display manufacturer in the world, TPV Technology. And we proudly hold the exclusive global rights to bring Philips branded digital signage, LED displays, professional TVs and monitors to life. What’s more, we have the innovation to bring that together with complementary.