March 25, 2007
Computerworld: OpenEye Displays, a developer of digital display technology, won two awards at the recent Gen-i New Zealand Incubator Awards. The company won the start-up of the year category and its chief executive, Gareth Croy, won the start-up entrepreneur award.
OpenEye is more focused on sensory media than the widely used term digital signage, Croy said. The company works with integrating not just visual elements but also things like sound, smell and touch into its technology to invoke emotion.