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OOh!media upgrades to digital billboards in Australia

February 17, 2021

The OOH media company oOh!Media has digitized three large format billboards in the Gold Coast, Victoria and Adelaide in Australia. With these DOOH assets, the company plans to boost its presence in the area, according to a press release.

The first display will be in the suburb of Bundall to reach audiences visiting local businesses and the luxury shopping center at Pacific fair. The second display will be in Wodonga, Victoria and will be the only OOH billboard in the city. The third cite will be above the Britannia Hotel in the Adelaide surburb of Norwood.

"We have an extensive regional presence and will continue to develop our offering across the country," Noel Cook, chief commercial and operations officer, oOh!media, said in the release. "In addition to our capital investment, our participation as the only Out of Home partner in the Boomtown initiative, which promotes opportunities for brands to reach the 8.8 million Australians living in regional areas, underscores the value we see in regional markets well into the future."