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OneScreen.ai launches directory for OOH inventory

August 11, 2022

OneScreen.ai, a marketplace provider for buying and selling out-of-home advertising, has launched a public directory of OOH inventory with more than 3,200 OOH providers, including media companies, vendors and agencies, according to a company press release.

The directory also includes more than 864,000 media listings across various categories, including billboards, street furniture, transit and more in 340 different formats.

OneScreen.ai's directory is the basis for building the first public ecosystem in OOH that allows providers to interact openly and freely with buyers and marketers, according to the press release.

"Building and deploying this exhaustive directory is the genesis to ensuring everyone can easily and openly buy or sell OOH ads," Sam Mallikarjunan, co-founder and CEO of OneScreen.ai, said in the release. "While other directories exist in the OOH space, none are democratized — completely open and public, without a third party intermediating to keep sellers from interacting with buyers. Now, that is no longer the case. We have incredible respect for the OOH industry's tremendous and long-standing growth, and our mission is to continue working collaboratively with industry friends and partners to even further accelerate the success of OOH."

Media owners are able to upload, edit and sell their inventory directly from their listing. They are also given access to tools like campaign building, embeddable maps and invoicing that make their inventory more accessible, discoverable and easier for marketers to buy.

Based on collaborations and partnerships with dozens of OOH providers, the company has developed multiple solutions in sales enablement, inventory management and invoicing.

"OneScreen.ai is an advocate for the OOH industry and a resource that allows my company to run more efficiently and effectively," David English, VP at AD-Trend Outdoor Advertising, said in the release. "OneScreen.ai truly understands outdoor advertising, both how and why it works. I'd encourage any outdoor advertising company to have a conversation with them and learn how OneScreen.ai will help grow your business in a multitude of ways. They are at the forefront of changing the industry, and we love everything they are doing for companies like mine. The working relationship that Ad-Trend and I have with OneScreen.ai is irreplaceable."